Email Overwhelm? Try This

I remember when I first got an email address.  That was back in 1995.  I know I’m dating myself a bit, but oh well.  In fact, I still have an email address from that time.  Back then, it was exciting to receive an email.  Ooh! There’s a special at Bed Bath and Beyond, or Best Buy, or Sally’s.  Every once in awhile, I’d receive an email from someone I knew.  It was fun.  I think I developed a bit of addiction.

And then I entered...

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How to Fail at Email – Testing is for Amateurs

email marketing tips Sep 14, 2018

I’ve may have to start something new–the “How to Fail” Series.  While we can all read how-to articles, sometimes it’s fun to see the exact opposite.  Like the thousands of fail videos on YouTube where people try ridiculous stunts and fall off their skateboards, bikes, and even off of their own roofs.  Why not check out some epic fails in digital marketing?

Sitting at my desk this morning, I was trying to decide what I wanted to write about. And...

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